Facebook has announced that the company has started a new feature on Instagram to raise money for a personal cause, like yourself, your small business, a friend, or a cause that’s important to users.
Facebook’s fundraising tool for personal causes is already available on Facebook and now the company has started to roll out the same tool on Instagram. Initially, the Personal Fundraiser of Instagram will be available for users in the US, UK, and Ireland. The users that are able to donate to a fundraiser through Instagram’s donation sticker are also eligible to donate to a Personal Fundraiser.
According to the company since January, people have raised more than $65 million fo COVID-19 and racial justice fundraisers globally across Instagram and Facebook while the donations on Instagram have doubled in the US in the last 30 days.
These fundraisers include raising money to buy medical equipment for Black Lives Matter protesters, rebuilding Black-owned small businesses affected by COVID-19 and funding educational resources related to racial justice and the company believes this fundraising tool on Instagram will benefit in raising funds for personal causes.
How to create a Personal Fundraiser on Instagram:
- Tap Edit Profile
- Add Fundraiser and then tap Raise Money
- Choose a Photo
- Select a fundraiser category
- Tell your story and the cause of fundraiser
- Encourage others to donate
- Enter your Stripe information (Facebook’s payment processor for Donations available in several countries)
- Then tap send to submit your fundraiser for review
Note: All fundraisers go through a review process to make sure they are for eligible causes. Once approved, you can start raising money. Each fundraiser lasts 30 days but can be extended as many times as you want. Users must be at least 18 years old to create a fundraiser.
Instagram gives the options for doners to keep their information hidden from the public, but fundraisers will be able to see their username, name on their profile, and donation amount. After the end of your fundraiser, the total received amount automatically transfers to your designated bank account.
In the coming months, the company will expand Personal Fundraisers on Instagram within the US, UK and Ireland, and we’ll make it easier to share your fundraiser in Feed and Stories.