Reliance Industries’ grocery delivery service JioMart is now available in major cities all over India earlier the service was launched in three major cities of Mumbai and last month the company started taking orders over WhatsApp.
JioMart is operated under Reliance Retail and the company has earlier announced plans looking to connect over three crore offline retailers to over 20 crore households in the country.
JioMart’s entry into the grocery and essential services delivery market in India is a big challenge for local startups BigBasket and Grofers that has been operating in the market for a long time. JioMart’s entry may also impact Amazon Prime Now service that is the grocery delivery service for tech giant Amazon in India.
JioMart is now started accepting orders in metro, tier 1 and tier 2 cities of India including Delhi, Chennai, Kolkata, Bangalore, Pune, Bokaro, Bathinda, Ahmedabad, Gurgaon, and Dehradun.
JioMart is possibly just the beginning for the Mukesh Ambani the richest man in India entering the e-commerce to challenge the incumbents such as Amazon, Flipkart, Paytm, Swiggy, Zomato, and all other companies in the same category.
In the last four weeks, Reliance Jio has received investment from Facebook, Vista Equity Partners, Silver Lake, General Atlantic, and KKR that totals to $10.2 billion (Rs. 78,562 crores) for 17.1% stake in the Reliance Jio Platforms.