World’s most-known Oral-care brand Colgate has launched its first-of-its-kind recyclable toothpaste tube that will be filled with the vegan-certified toothpaste. The new good toothpaste tube made with high-density polyethylene (HDPE), the same plastic used for making milk jugs and other plastic bottles. It will help you to reduce your environmental footprint and can be recycled.
“Colgate wants to make tubes a part of the circular economy by keeping this plastic productive and eliminating waste,” Colgate-Palmolive’s Chief Executive Noel Wallace said in a release.
The new innovative toothpaste tube took more than five years for the company to develop it and get recognition by the Association of Plastic Recyclers (APR), the company said it thought it could use a commonly recycled type of plastic called a “high-density polyethylene” (HDPE) for the new tube, but it discovered that it’s not squeezable enough for toothpaste.
Colgate engineers figured out how to combine different grades and thicknesses of HDPE laminate into a tube that meets recycling standards, protects the product and holds up to the demands of high-speed production, all while remaining comfortably squeezable.
Colgate-Palmolive pledges to use 100% recyclable packaging on all its products by 2025.
Procter and Gamble is making more sustainable products by successful testing for its refillable packages for Olay moisturizer. Coca-Cola has committed to make its cans and bottles from at least 50% recycled material.