Bharatiya Janta Party (BJP) dominated as the most spending Political Party on Facebook Ads as revealed by the Facebook Ad Library Report. The report reveals that BJP and BJP pro-Facebook Pages leads on top 4th positions out of Top 5 spending list.
Indian National Congress boosted the spends as India moves forward to the final phase of the Indian Elections 2019. Facebook earned Rs. 27.7 crore (₹277,642,254) on 124,502 ads related to politics or issues of importance.
Below is the list of Top 10 spending advertisers on Facebook from India (February 2019 till May 20th, 2019)
Advertisers | Amount Spent |
Bharatiya Janata Party (BJP) | ₹4,32,82,039 |
Indian National Congress | ₹1,81,94,229 |
My First Vote For Modi | ₹1,17,09,901 |
Bharat Ke Mann Ki Baat | ₹1,15,64,161 |
Bharat Ke Mann Ki Baat | ₹1,05,90,620 |
Flipkart | ₹81,88,551 |
Nation with NaMo | ₹59,89,584 |
Nation with NaMo | ₹57,94,802 |
Naveen Patnaik | ₹56,39,174 |
Indian Political Action Committee | ₹46,37,336 |
Note: These given values changes as per Facebook Policies on ads.
Top 5 Weekly Spending Political Parties
Indian National Congress spent INR. 47.82 lakhs (₹47,82,398) spent on 161 ads, Flipkart spent INR. 20.22 lakhs (₹20,22,579) on 9 ads, Bharatiya Janata Party (BJP) spent INR. 20.17 lakhs (₹20,17,385) on 118 ads, Google spent INR. 10.5 lakhs (₹10,50,324) spent on 46 ads, Congress Hai Na spent INR. 7.62 lakhs (₹7,62,007) spent on 161 ads.
Indian National Congress spent INR. 40.26 lakhs (₹40,26,840) spent on 574 ads, Bharatiya Janata Party (BJP) spent INR. 28.11 lakhs (₹28,11,545) on 1225 ads, All India Trinamool Congress spent INR. 6.8 lakhs (₹6,80,768) spent on 104 ads, Aam Aadmi Party spent INR. 2.44 lakhs (₹2,44,051) spent on 26 ads, and Biju Janata Dal Odisha spent INR. 2.25 lakhs (₹2,25,944) spent on 2 ads.
Bharatiya Janata Party (BJP) spent INR. 1.01 Crores (₹1,01,73,662) on 787 ads, Indian National Congress spent INR. 17.09 lakhs (₹17,09,088) spent on 245 ads, All India Trinamool Congress spent INR. 6.74 lakhs (₹6,74,061) spent on 92 ads, Aam Aadmi Party spent INR. 5.73 lakhs (₹5,73,012) spent on 18 ads, and Biju Janata Dal Odisha spent INR. 4.30 lakhs (₹4,30,472) spent on 18 ads.
Bharatiya Janata Party (BJP) spent INR. 1.27 Crores (₹1,27,92,883) on 608 ads, Indian National Congress spent INR. 18.35 lakhs (₹18,35,612) spent on 956 ads, Naveen Patnaik spent INR. 7.69 lakhs (₹7,69,380) spent on 59 ads, Aam Aadmi Party spent INR. 4.15 lakhs (₹4,15,683) spent on 128 ads, All India Trinamool Congress spent INR. 3.86 lakhs (₹3,86,910) spent on 149 ads.
Bharatiya Janata Party (BJP) spent INR. 49.90 lakhs (₹49,90,180) on 615 ads, LDF Keralam spent INR. 17.68 lakhs (₹17,68,328) spent on 147 ads, Indian National Congress spent INR. 11.91 lakhs (₹11,91,184) spent on 997 ads, Naveen Patnaik spent INR. 7.50 lakhs (₹7,50,536) spent on 62 ads, Alphons Kannanthanam spent INR. 6.66 lakhs (₹6,66,725) spent on 89 ads.
Bharatiya Janata Party (BJP) spent INR. 51.42 lakhs (₹51,42,418) on 28 ads, Indian National Congress spent INR. 18.17 lakhs (₹18,17,036) spent on 602 ads, AP with CBN spent INR. 6.91 lakhs (₹6,91,851) spent on 25 ads, Telugu Desam Party (TDP) spent INR. 5.86 lakhs (₹5,86,838) spent on 11 ads, Aiadmk Open Forum spent INR. 5.57 lakhs (₹5,57,336) spent on 173 ads.
Indian National Congress spent INR. 19.98 lakhs (₹19,98,487) spent on 195 ads, AP with CBN spent INR. 10.13 lakhs (₹10,13,942) spent on 98 ads, Telugu Desam Party (TDP) spent INR. 9.90 lakhs (₹9,90,932) spent on 76 ads, Praja Theerpu – Bye Bye Babu spent INR. 7.34 lakhs (₹7,34,798) spent on 200 ads, Jagananna ki Thoduga spent INR. 7.07 lakhs (₹7,07,643) spent on 201 ads.
My First Vote For Modi spent INR. 39.90 lakhs (₹39,90,881) spent on 1,466 ads, Bharatiya Janata Party (BJP) spent INR. 28.10 lakhs (₹28,10,775) on 1,098 ads, Jagananna ki Thoduga spent INR. 10.76 lakhs (₹10,76,129) on 181 ads, Indian Political Action Committee spent 8.98 lakhs (₹8,98,024) on 74 ads, Naveen Patnaik spent INR. 6.61 lakhs (₹6,61,764) on 48 ads.
Also Read: BJP spent Rs. 11.6 Crores on Google Ad Platforms from February to 30th April 2019
Thanks for the reading, if you like our reports please subscribe to us.
Pingback: Deepfake videos made entry to Indian Politics in Delhi Elections 2020 - Falken Tech