BJP dominated as top spending Political Party on Facebook Ads

Facebook BJP

Bharatiya Janta Party (BJP) dominated as the most spending Political Party on Facebook Ads as revealed by the Facebook Ad Library Report. The report reveals that BJP and BJP pro-Facebook Pages leads on top 4th positions out of Top 5 spending list.

Indian National Congress boosted the spends as India moves forward to the final phase of the Indian Elections 2019. Facebook earned Rs. 27.7 crore (₹277,642,254) on 124,502 ads related to politics or issues of importance.

Below is the list of Top 10 spending advertisers on Facebook from (February 2019 till May 20th, 2019).

AdvertisersAmount Spent
Bharatiya Janata Party (BJP)₹4,32,82,039
Indian National Congress₹1,81,94,229
My First Vote For Modi₹1,17,09,901
Bharat Ke Mann Ki Baat₹1,15,64,161
Bharat Ke Mann Ki Baat₹1,05,90,620
Flipkart₹81,88,551
Nation with NaMo₹59,89,584
Nation with NaMo₹57,94,802
Naveen Patnaik₹56,39,174
Indian Political Action Committee₹46,37,336

Note: These given values changes as per Facebook Policies on ads.

Top 5 Weekly Spending Political Parties

Top 5 Weekly Spending (May 14th-May 20th)

Indian National Congress spent INR. 47.82 lakhs (₹47,82,398) spent on 161 ads, Flipkart spent INR. 20.22 lakhs (₹20,22,579) on 9 ads, Bharatiya Janata Party (BJP) spent INR. 20.17 lakhs (₹20,17,385) on 118 ads, Google spent INR. 10.5 lakhs (₹10,50,324) spent on 46 ads, Congress Hai Na spent INR. 7.62 lakhs (₹7,62,007) spent on 161 ads.

Top 5 Weekly Spending (May 5th-May 11th)

Indian National Congress spent INR. 40.26 lakhs (₹40,26,840) spent on 574 ads, Bharatiya Janata Party (BJP) spent INR. 28.11 lakhs (₹28,11,545) on 1225 ads, All India Trinamool Congress spent INR. 6.8 lakhs (₹6,80,768) spent on 104 ads, Aam Aadmi Party spent INR. 2.44 lakhs (₹2,44,051) spent on 26 ads, and Biju Janata Dal Odisha spent INR. 2.25 lakhs (₹2,25,944) spent on 2 ads.

Top 5 Weekly Spending (April 28-May 4th)

Bharatiya Janata Party (BJP) spent INR. 1.01 Crores (₹1,01,73,662) on 787 ads, Indian National Congress spent INR. 17.09 lakhs (₹17,09,088) spent on 245 ads, All India Trinamool Congress spent INR. 6.74 lakhs (₹6,74,061) spent on 92 ads, Aam Aadmi Party spent INR. 5.73 lakhs (₹5,73,012) spent on 18 ads, and Biju Janata Dal Odisha spent INR. 4.30 lakhs (₹4,30,472) spent on 18 ads.

Top 5 Weekly Spending (April 21-April 27)

Bharatiya Janata Party (BJP) spent INR. 1.27 Crores (₹1,27,92,883) on 608 ads, Indian National Congress spent INR. 18.35 lakhs (₹18,35,612) spent on 956 ads, Naveen Patnaik spent INR. 7.69 lakhs (₹7,69,380) spent on 59 ads, Aam Aadmi Party spent INR. 4.15 lakhs (₹4,15,683) spent on 128 ads, All India Trinamool Congress spent INR. 3.86 lakhs (₹3,86,910) spent on 149 ads.

Top 5 Weekly Spending (April 14-April 20)

Bharatiya Janata Party (BJP) spent INR. 49.90 lakhs (₹49,90,180) on 615 ads, LDF Keralam spent INR. 17.68 lakhs (₹17,68,328) spent on 147 ads, Indian National Congress spent INR. 11.91 lakhs (₹11,91,184) spent on 997 ads, Naveen Patnaik spent INR. 7.50 lakhs (₹7,50,536) spent on 62 ads, Alphons Kannanthanam spent INR. 6.66 lakhs (₹6,66,725) spent on 89 ads.

Top 5 Weekly Spending (April 7-April 13)

Bharatiya Janata Party (BJP) spent INR. 51.42 lakhs (₹51,42,418) on 28 ads, Indian National Congress spent INR. 18.17 lakhs (₹18,17,036) spent on 602 ads, AP with CBN spent INR. 6.91 lakhs (₹6,91,851) spent on 25 ads, Telugu Desam Party (TDP) spent INR. 5.86 lakhs (₹5,86,838) spent on 11 ads, Aiadmk Open Forum spent INR. 5.57 lakhs (₹5,57,336) spent on 173 ads.

Top 5 Weekly Spending (March 31-April 6)

Indian National Congress spent INR. 19.98 lakhs (₹19,98,487) spent on 195 ads, AP with CBN spent INR. 10.13 lakhs (₹10,13,942) spent on 98 ads, Telugu Desam Party (TDP) spent INR. 9.90 lakhs (₹9,90,932) spent on 76 ads, Praja Theerpu – Bye Bye Babu spent INR. 7.34 lakhs (₹7,34,798) spent on 200 ads, Jagananna ki Thoduga spent INR. 7.07 lakhs (₹7,07,643) spent on 201 ads.

Top 5 Weekly Spending (March 24-March 30)

My First Vote For Modi spent INR. 39.90 lakhs (₹39,90,881) spent on 1,466 ads, Bharatiya Janata Party (BJP) spent INR. 28.10 lakhs (₹28,10,775) on 1,098 ads, Jagananna ki Thoduga spent INR. 10.76 lakhs (₹10,76,129) on 181 ads, Indian Political Action Committee spent 8.98 lakhs (₹8,98,024) on 74 ads, Naveen Patnaik spent INR. 6.61 lakhs (₹6,61,764) on 48 ads.


Also Read: BJP spent Rs. 11.6 Crores on Google Ad Platforms from February to 30th April 2019

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