As reported by the Google India Transparency Report, the Bharatiya Janata Party (BJP) spent a whopping Rs. 17.10 Crore in Political Advertisements on Google Platforms in the period of February 19th till May 17th, 2019.
Previously when we reported on April 30th, 2019 BJP’s expenditure of Google Ads was Rs. 11.6 crores for 10,812 which have reached Rs. 17.10 crores for 12,002 ads until May 17th, 2019.
Indian National Congress made a huge boost in spending on Google Ad Platforms from 67.87 lakhs on April 30th to 2.71 crores on May 17th.
List of Advertisers spending more than Rs. 1,00,000:
|Bhartiya Janata Party||₹17,10,61,750|
|Dravida Munnetra Kazhagam (DMK)||₹4,10,07,000|
|Indian National Congress||₹2,71,15,750|
|Yuvajana Sramika Rythu Congress Party (YSR)||₹2,31,45,500|
|Auburn Digital Solutions Private Limited (AAP)||₹2,18,21,000|
|Pramanya Strategy Consulting Private Limited (TDP)||₹1,93,30,250|
|Digitant Consulting Pvt Ltd (TDP)||₹1,52,90,500|
|Brandsum Tech Solutions Private Limited (TMC)||₹86,80,000|
|EYWA MEDIA INNOVATIONS PRIVATE LTD (AIADMK)||₹17,82,500|
|ImpressAds Marketing Solutions Private Limited||₹4,36,750|
|Silveredge Technologies Pvt. Ltd. (Congress)||₹3,65,500|
|Guild King Pvt Ltd||₹2,42,250|
|Ethinos Digital Marketing Private Limited||₹1,56,750|
|Pammi Sai Charan Reddy||₹1,39,000|
Note: These given values changes as per Google Policies on ads.
The report also reveals that a total of Rs. ₹27,36,24,750 have been spent on 14,837 Google Ads by Political Parties in the mentioned period of time.
Previously when we reported on April 5th, 2019 BJP’s expenditure of Google Ads were Rs. 1.21 crores for 554 ads which reached almost a 10X growth to Rs. 11.6 crores for 10,812 ads till April 30th, 2019.
The report revealed that the maximum amount of money was spent in Andhra Pradesh (over Rs 5.23 crores), Tamil Nadu (over Rs 4.43 crores), Delhi (over 2.8 crores), Telangana (over Rs 2.04 crores),and Uttar Pradesh (over Rs 1.89 crores) for the mentioned period of time.
Google has imposed its election specific policy for advertisers to run ads related to Elections as the advertisers have to provide a pre-certificate issued by the Election Commission of India (ECI), or any related authority, for each ad they wish to run on Google Platforms.
Lok Sabha Elections 2019 has completed 6 phases of voting for 484 constituencies and only one phase of the election is remaining which will end on May 19th, 2019 and the results will be announced on May 23rd.