BJP spent Rs. 17.1 Crores in ads on Google Platforms till May 17th

Google BJP

As reported by the Google India Transparency Report, the Bharatiya Janata Party (BJP) spent a whopping Rs. 17.10 Crore in Political Advertisements on Google Platforms in the period of February 19th till May 17th, 2019.

Previously when we reported on April 30th, 2019 BJP’s expenditure of Google Ads was Rs. 11.6 crores for 10,812 which have reached Rs. 17.10 crores for 12,002 ads until May 17th, 2019.

Indian National Congress made a huge boost in spending on Google Ad Platforms from 67.87 lakhs on April 30th to 2.71 crores on May 17th.

List of Advertisers spending more than Rs. 1,00,000:

AdvertisersAmount Spent
Bhartiya Janata Party₹17,10,61,750
Dravida Munnetra Kazhagam (DMK)₹4,10,07,000
Indian National Congress₹2,71,15,750
Yuvajana Sramika Rythu Congress Party (YSR)₹2,31,45,500
Auburn Digital Solutions Private Limited (AAP)₹2,18,21,000
Pramanya Strategy Consulting Private Limited (TDP)₹1,93,30,250
Digitant Consulting Pvt Ltd (TDP)₹1,52,90,500
Brandsum Tech Solutions Private Limited (TMC)₹86,80,000
EYWA MEDIA INNOVATIONS PRIVATE LTD (AIADMK)₹17,82,500
ImpressAds Marketing Solutions Private Limited₹4,36,750
Silveredge Technologies Pvt. Ltd. (Congress)₹3,65,500
Guild King Pvt Ltd₹2,42,250
Ethinos Digital Marketing Private Limited₹1,56,750
Pammi Sai Charan Reddy₹1,39,000

Note: These given values changes as per Google Policies on ads.

The report also reveals that a total of Rs. ₹27,36,24,750 have been spent on 14,837 Google Ads by Political Parties in the mentioned period of time.

Previously when we reported on April 5th, 2019 BJP’s expenditure of Google Ads were Rs. 1.21 crores for 554 ads which reached almost a 10X growth to Rs. 11.6 crores for 10,812 ads till April 30th, 2019.

The report revealed that the maximum amount of money was spent in Andhra Pradesh (over Rs 5.23 crores), Tamil Nadu (over Rs 4.43 crores), Delhi (over 2.8 crores), Telangana (over Rs 2.04 crores),and Uttar Pradesh (over Rs 1.89 crores) for the mentioned period of time.

Also Read: BJP spent over 4.23 crores on Facebook Ads til May 15th

Google has imposed its election specific policy for advertisers to run ads related to Elections as the advertisers have to provide a pre-certificate issued by the Election Commission of India (ECI), or any related authority, for each ad they wish to run on Google Platforms.

Lok Sabha Elections 2019 has completed 6 phases of voting for 484 constituencies and only one phase of the election is remaining which will end on May 19th, 2019 and the results will be announced on May 23rd.

2 thoughts on “BJP spent Rs. 17.1 Crores in ads on Google Platforms till May 17th

Leave a Reply

Top