Snapchat have launched its own online video challenge similar to the Challenges we see on YouTube, TikTok and Instagram. Snapchat have launched the Lens Challenge which will get around the online trends of video challenges.
Video Challenges have become a part of peoples life these days which delivers fun and also hundred of thousands or millions views. YouTube have always been in the viral trends, with video challenges. Challenges included in TikTok and Instagram have been really popular in 2018, with the In My Feelings challenge where people performs a dance on Drake’s song.
Snapchat Lens Challenge will feature the Christmas theme as its coming in holiday season. Snapchat users can select a specific Lens that will allow them to sing a version of “Jingle Bells” performed by Gwen Stefani.