The third season of Stranger Things has become the latest record-breaker for Netflix as reported by Nielsen Media Research, which confirms that the third season of the show has collected more views than the second season of the show.
On Monday, Netflix released a statement that at least 40.7 million accounts watched the series since its premiere on July 4th, “more than any other [Netflix] film or series in its first four days.” The company also said that 18.2 million of those accounts had already finished the entire season.
The company counts a “view” as an account finishing at least 70 percent of an episode or film.
Nielsen Media Research has been producing ratings for Television for decades and from some years it has been tracking Streaming Services too.
According to Nielsen, 19.17 million viewers watched the first episode between July 4th and 8th, topping the 17.7 million people who watched the first episode of season 2 back in 2017. The numbers as expected drop off a bit as the series goes on, with an average of 8.86 million viewers per episode and the episode-to-episode ratings show that nearly 1.35 million viewers skipped episode 7 and jumped right to the season finale. The company also says 824,000 people watched the entire series on July 4th.
The numbers from Netflix and Nielsen doesn’t line up together and The Hollywood Reporter says that Nielsen numbers only cover the people who watched the show on the TV. Netflix has previously announced that Nielsen’s numbers are remarkably inaccurate as Nielsen doesn’t cover the range of devices that Netflix offers to view its content.
Netflix earlier released that 45 million accounts watched the original Netflix horror film Bird Box in its first seven days and the company plans to be more transparent with viewers.
Netflix’s Original Indian Series Sacred Games 2 will be released on August 15 which is expected to be breaking all these records.