Samsung launched a new TV called “The Sero” at the new store in Seoul

Samsung Electronics has launched a new TV adding to its own TV range “The Sero“, a 43-inch TV that is totally designed to target the Millenials providing both Horizontal and Vertical Orientations. The new Samsung TV is majorly focused on Vertical content as the smartphone content is usually vertical.

The new TV is for the next generation and the youth who can project their vertical content on the larger screen. It has a 4.1 channel 60W speakers along with a joined navy stand and a sleek rear design. Samsung says that The Sero is a conventional TV, music streaming Hub and a beautiful piece of furniture. The Sero has Samsung Bixby voice assistant integrated for various uses as we have with Alexa and all other SmartTV voice assistants.

The Sero is now a part of Samsung’s lifestyle series of TV including The Serif and The Frame, but this new TV is a concept as the company says and the company will closely monitor every consumer feedback to the entire premise.

The Sero will be available from the end of May in South Korea at a price of 1.89m KRW (around $1,600, INR 1.11 Lacs).