E-commerce giant Amazon has silently acquired the Australia-based e-commerce platform Selz that allows small and medium business to build their own online stores as reported by US media on Tuesday.
This undisclosed acquisition could help Amazon bring in fresh challenges to Shopify that allows business to open online stores around the world.
Martin Rushe, founder and CEO of Selz, said in a blog post that the company had “signed an agreement to be acquired by Amazon and are looking forward to working with them as we continue to build easy-to-use tools for entrepreneurs.”
In a comment on the acquisition, Amazon confirmed the deal but declined to make any statement regarding any future plans for the existing platform but it is expected to relaunch the service with a fresh branding.
Amazon has been expanding its presence around the world even when the company is under the watch of authorities as a dominant player in the online business.